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Ghana's juicy economic lesson
What do you do when your buyers in Europe start cutting their orders?
Target the local market.
That is the strategy being used by Blue Skies - which exports pre-packed fruit salads and juices to Europe but has now realised their products can also tickle the taste buds of Ghana's more affluent customers.
Most businesses in Ghana have been relatively unscathed by the global economic downturn. Despite the warnings that the storm is approaching, there are few visible signs yet.
Poverty is still rife but that cannot be pinned on the recent global crisis.
Tight squeeze
But Blue Skies is definitely an operation which has taken a hit
By Will Ross BBC News, Ghana
Posted on Thursday 19th March 2009
